Apple, Inc.

Live from Macworld 2007...

As expected, Apple and Steve Jobs did a great job of promotion and presentation. You can read all about that here
There was an item of extreme interest in Steve Jobs' keynote worth bringing up... 
10:58am: "So, today we've added to the Mac and the iPod, we've added Apple TV, and now iPhone. And you know, the Mac is the only one you really think of as a computer, and we've thought about this and we thought, you know, maybe our name should reflect this better than it does."

Steve Jobs in front of dissolving "Apple Computer" text. Photo Hosted at Buzznet

"From this day forward we're going to be known as Apple, Inc. We've dropped the computer from our name."
10:59am: "You know, I didn't sleep a wink last night, I was so excited about today. We've been so lucky at Apple, we've had some real revolutionary products. The Mac in 84, the iPod in 2001, and we're gonna do it again with the iPhone in 2007 -- we're VERY excited about this."
"There's an old Wayne Gretsky quote I love -- 'I skate to where the puck is going to be, not to where it's been.' That's what we try to do at Apple. Thank you very, very much."

Huge, huge applause, standing ovation
Apple, Inc.  Very interesting, stay tuned... 
There's more at engadget, and at Google News.